Not for me

Years ago, I discovered something about sales calls.

The prospect isn’t just evaluating us.

We’re evaluating them.

And at the first sign of trouble, we should flag that we may not be a great fit.

Not because we don’t enjoy projects, or because we don’t want more business. That’s silly. But because we know that engaging with those who you’re not a great fit for causes trouble.

They’re the ones who need the most calls. They’re the ones who create payment disputes. They’re the ones who keep trying to push you past your boundries.

Sometimes, someone who isn’t a great fit slips through. Normally, deep down, you know you’re making this mistake.

And you pay the price.

Do not be afraid to accept that some folks are not for you.

Maybe their needs are outside of your core expertise. Maybe they’re hustling you on your pricing. Maybe you just don’t like them.

The world’s a big place. Find your people.