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220: New and improved ​

We see this written on products all the time.

But which is it: new, or improved?

  • ‘New’ gets our attention more than ‘improved’: We refer to the iPhone X as ‘new and improved’ when it’s ‘new’. It dares to try new things, for better and for worse. The iPhone 8, released at the same time, is ‘improved’. It’s what was, but better, without the ‘new’.
  • They’re different things, and both are important. We don’t want ‘new and improved’ pacemakers. Only ‘improved’ pacemakers. Similarly, we don’t want ‘improved’ workplace equality, but ‘new’ workplace culture.

We need to do things that are new; to try things that may move us forward, imperfectly. And we also need to perfect what’s there; to refine that which came before it.

And we should be clear: are we making something new, or improved?


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.