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219: Scheduling bright ideas ​

Are you training your brain to have good ideas, or to agonize over decisions?

  • Thinking on the calendar: Every day at around 8 pm, I sit down and write down my idea for the day. It always comes–usually within around 15 minutes–because my mind knows it’s on the agenda.
  • 15 minutes or 15 hours: Either is fine, so long as we’re mindful of the decision. Allowing ourselves all evening to ponder a problem at work trains our brains to need “all evening” to come up with a solution.
  • But what else is there to think about? Maybe this is why we’d consider wasting 15 wandering hours instead of investing 15 scheduled minutes. If we don’t train our minds, we don’t get to find out the answer.

Scheduling ideas could mean you’ll make better decisions, faster, simply because you told your mind it’s on the agenda today.


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Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.