Just 4 things

If you prefer to do 1 thing really well than 1,000 things you just kinda feel you have to do, this one’s for you.

When you have 1,000 things you kinda feel like you have to do, your priorities took a vacation.

And I’ll bet a lot of those 1,000 things have something to do with generating business. (Mmmhmm, s’alright I see you over there.)

But it doesn’t need to be 1,000 things.

It can be 4 things.

Wanna know what they are?

One, know your one audience really well.

Two, show up in one way they’ll be delighted to see you where the street party’s at (whether that’s on a particular social network or wherever it is)

Three, give them a ticket to come back to YOUR party. Make sure it’s something really special that they’ve not experienced before.

And four, Throw that party, where if they want to experience more of that, they can sign up and continue the party for as long as they like.

That’s all there needs to be. Now yes, you need your special sauce on each step, but listen: it’s just 4 things. You think you can’t do 4 things better than you can do 1,000 things?

Go get those 4 things done, champ.

Promise you it’ll be a whole lot more fun.