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218: What game shall we play instead? ​

​Do you use social media?

It’s where everybody goes to play a game someone else decided we should play:

  • Sharing pictures of our food and our faces. When someone’s taking a photograph, I scarcely know whether to politely walk behind or in front of them to avoid interfering anymore. Do you still enjoy this game?
  • Sharing empty ‘professional’ salutations. Complete with automatic “Congratulations on 3 years at Corporation Inc.” messages for people you don’t even know. Do you still enjoy this game?
  • What game shall we play instead? I like creating dense, daily 200-400 word idea-espressos. Maybe you like taking unique knolling photos every morning. Why not make a new game?

The Internet allows us to play (almost) any game we want. There are (almost) no rules. So: what game shall we play instead?


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.