Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
July 17 2018
Do you use social media?
It’s where everybody goes to play a game someone else decided we should play:
- Sharing pictures of our food and our faces. When someone’s taking a photograph, I scarcely know whether to politely walk behind or in front of them to avoid interfering anymore. Do you still enjoy this game?
- Sharing empty ‘professional’ salutations. Complete with automatic “Congratulations on 3 years at Corporation Inc.” messages for people you don’t even know. Do you still enjoy this game?
- What game shall we play instead? I like creating dense, daily 200-400 word idea-espressos. Maybe you like taking unique knolling photos every morning. Why not make a new game?
The Internet allows us to play (almost) any game we want. There are (almost) no rules. So: what game shall we play instead?