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217: With luxury comes responsibility

What is ‘luxury’?

I think it’s the opportunity that emerges when a patron believes your craft is as important as you do.

With luxury comes responsibility:

  • Putting your beliefs to the test: Will what you produce match the passion you claim to have for your work? Your “if only” excuses are all gone; it’s time to prove it.
  • Innovation and celebration: Innovation is necessary at all market tiers. Luxury introduces celebration; a reverence and appreciation for your work’s craft.
  • The future of luxury: If celebration is found in the rearview mirror, innovation is in the windshield; how can the future of your craft mean something bigger?

The future of luxury–I believe–is in bringing more meaning to your work, to complement its heritage. It’s in doing work that matters with and for those who think it does, too.

Whatever your market tier, it’s your responsibility to make that happen.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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