Actually optional

While you build your thing…

There are tasks you think are mandatory, that are actually optional.

Posting on social every day? If it makes you a stressed-out template-robot checking a box each day, maybe don’t bother. Maybe engaging as a real person at a cadence that suits you is better.

Newsletter? Blog? Podcast? If it brings out your best and your audience has an affinity for it, go ahead. If you don’t love it, we’ll tell. Maybe just focus on doing the things they love that you love too.

Meetings? You can request it be an email, or a loom, if you want.

So many things are actually optional.

Exercise your ability to choose.