Stop preparing

So many folks are stuck ‘preparing’:

  • Preparing to research their idea
  • Preparing to start their new blog
  • Preparing to build a product
  • Preparing to do cold calls
  • Preparing to talk to cusrtomers
  • Preparing to make the website
  • Preparing preparing preparing

And it’s widely considered to be necessary.

Except…

You don’t need “time to prepare” to play.

You just pick up the controller and go.

And so it is with business.

If you choose.

Ready, Player One?