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200: Online advertisers, stop being creepy

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We don’t like being tracked online. Yet we enjoy having more followers.

What’s the difference?

  • We share our secrets with those we trust. I don’t mind friends and family knowing where I am. This information is freely given to those we trust, but we rightly resent it being taken or bartered away from us.
  • Friends and family don’t ‘cash in’ our trust. I’ve received emails that literally said, “I saw you on my website today and…” That’s just being creepy. Unwanted ads and unwanted emails take advantage of our trust.

Connecting with people and sharing information is that’s what the Internet is all about. But it’s about freedom, too. We’re smart enough to connect and share with people we trust. We’d never stalk or barter for private information in real life. Why should online be any different?

Advertisers: please spend less time learning about ads, and more time learning about people.

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647: The Lonely Leader

If a leader has no followers, are they really a leader?
We see this question pop up a lot. Perhaps it’s one of the reasons we’re so often proud of – or lust after – large numbers of followers on social media.

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646: Saying Goodbye

If–as the Stoics said–nothing that is natural is evil, perhaps we can ‘get the message’ that the journey is to be relished. Indeed, it’s the only part of our work we ever truly have.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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