Marketers and kidnappers

As I covered in last week’s Productoon:

What’s the difference between a rideshare and a kidnapper?

One impresses you fancy wheels, the other gets you to your destination.

Creators forget this. And when they do, they accidentally become kidnappers.

If you’re fancy but don’t know where your people want to go, you just want them to get into your shiny car. That’s creepy.

But if you know where they want to go, and they see you’re familiar with the place, it doesn’t matter what your car looks like.

A great rideshare experience is much more than the chilled bottled water and smooth jazz radio.

A great rideshare experience is total confidence you know precisely how to get them to their destination safely.

Which does your product marketing talk about more: the car, or the destination?

Read more about the topic in the Productoon!