Those aren’t rules

You know those rules you follow when building products?

Those aren’t rules. You don’t have to follow them.

You don’t need 100k followers. You need to connect with people you can help, and help them. ‘Followers’ is just an integer in a database.

Your tweets don’t need to be text. Your content can be anything you want it to be. Don’t be afraid to stand out.

Doing YouTube doesn’t need to be hardcore. Your channel, your rules. Build a cadence that works for you and those you serve.

Working 80 hours is not required. 40 is possible. 30 is possible. Plan for what you’d like to invest. You don’t have to compromise.

Money is not the measure of project success. You set a goal when you engage a project. If you achieve that goal, it succeeds.

Mediums can be mixed. I’m building courses that play like games, and educational videos that play like cartoons. Why not?

You’re not breaking the rules.

The rules weren’t there to begin with.