Do you create or reduce risk?

One of these may sound like a bad thing to you.

But not everyone chooses the same answer.

Do you create or reduce risk?

CEOs reduce risk. That’s why shareholders like them, the value of their stock is more stable, and there’s less chance of volatile trading activity based on a newsbreak.

Founders create risk. That’s because they’re making something where their was previously nothing, and the very act of doing that carries the risk of that new thing not working.

It’s tricky to create and reduce risk at the same time.

And you add very little if you do neither.

So back to the question.

Do you create, or reduce, risk?

Your answer may tell you some things about what it means for you to thrive.