The other half of the battle

Half of the battle comes easy.

For some of us, it’s amazing creations. Courses to die for. Software we look forward to. Production value that turns heads.

…Except heads don’t turn, due to the other half of the battle.

For some of us, it’s authority and awareness building. Marketing campaigns that smash goals. A rolodex everyone envies.

…Except there’s nowhere to direct that attention, due to the other half of the battle.

Most of us find one side easier than the other.

We must commit to both.

Remember that.