Contact Us

196: Urgency is in the eye of the beholder

Post thumbnail

We behave differently when something is urgent, compared to when it’s merely “coming soon”, don’t we:

  • ‘Urgent’ creates an emotional response. The rational process of methodical craft circumvented by borderline-desperation.
  • ‘Coming soon’ creates a reasoned response. The pragmatic process of considering all our options begets potential for ‘analysis paralysis’.
  • ‘Up next’ avoids both of these things. When something is ‘up next’, there’s no emergency, yet there’s insufficient time to over-think.

Some people are terminally urgent. For the rest of us, let’s choose ‘up next’ over the alternatives.

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

LISTEN NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

LEARN MORE
The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.