We can tell when someone’s being brave. When someone is doing important work for important reasons, something we can get behind. When you pick out gifts just for us, and when you regift last-minute.
June 25 2018
We behave differently when something is urgent, compared to when it’s merely “coming soon”, don’t we:
- ‘Urgent’ creates an emotional response. The rational process of methodical craft circumvented by borderline-desperation.
- ‘Coming soon’ creates a reasoned response. The pragmatic process of considering all our options begets potential for ‘analysis paralysis’.
- ‘Up next’ avoids both of these things. When something is ‘up next’, there’s no emergency, yet there’s insufficient time to over-think.
Some people are terminally urgent. For the rest of us, let’s choose ‘up next’ over the alternatives.