A website is needed… So a website is made. When it’s done, you hope it’s amazing. And when you think about improving it, you do one of two things:
June 23 2018
Why is getting an oil change is so arduous?
- When we buy an oil change, we’re okay with things being cheap and dirty. It was designed that way. It could have been an experience full of education, topical appreciation, and celebrating artisan work. Like buying jewelry.
- When we buy a piece of jewelry, we’re okay with things being slow and overpriced. It was designed that way. It could have been an experience void of mystique, or enforcing how it’s an expression love. Like an oil change.
We get to choose what experience we design for those who choose us.