People savvy

People are more savvy now.

Your $4997 course that promises untold riches? They’ve fallen for it once and they won’t do it again. They learned to spot the signs of a snake oil salesman, which they now avoid at all costs.

Your $20k service that guarantees an outcome, terms and conditions apply? They know that those terms and conditions are voided if you lift a finger, or grow a mustache. They’re not buying it anymore.

Your $7 ebook that reveals the super-secret success strategy everyone’s been missing? They know that’s no longer true, they know only gullible fools are buying secrets anymore, and they’re not one of them.

The game is different now.

People want to see for themselves. They have options, they want to have fun, and they don’t have to settle.

This is excellent news.

Now, you don’t need to lower your standards to win.

now, you need to raise them.