Trends aren’t automatically best

Do you see the trends?

Are they automatically better than what you’re doing?

If everyone’s making carousels, it doesn’t mean it beats animation, or writing, or video. It’s just popular because it’s an easy way of taking up more scroll real-estate with your words.

If everyone’s making short-form content, it doesn’t mean it beats long-form content. It’s a great gateway to long-form content if you have it. And even if you have neither, huge profiles do just fine with writing alone.

If everyone’s doing something, pay attention.

But paying attention is not the same thing as jumping on the bandwagon.

You do you. And do it better than anyone else on the planet.