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June 18, 2018     Daily Post

Peel back the feedback

Here are three pieces of feedback I saw come through our teams today:

  • “You guys know me better than I know myself”: Client using one of our ImpactCoaching team’s sessions. Takeaway: the session is strong, connect more people to it.
  • “Your team’s work was what won me this job”: Prospect using our Creative team’s freebies. Takeaway: the freebies are strong, connect more people to it.
  • “I had no idea you guys could do that”: Prospect of one of our Creative team’s products. Takeaway: that product’s marketing is weak in scope awareness, address this before advertising it.

When we peel back the feedback, we usually find clues about what needs our focus.