Your work shares a challenge that Apple and Google both have: control requires trust.
- Apple created a closed platform: We can’t change it, edit it, or even assist with bug fixes. So we either trust they’ll make better choices than the competition (with our data and their products), or we leave.
- Google created an open platform: We can change it, edit it, fork it, root it, flash it, make it ours. But we don’t trust them with our privacy (we are the product), so it either stays open, or we leave.
If we want to control more of our work (for the benefit of our clients) then we need the world to know it is, in fact, for the benefit of our clients.