I’m fascinated by things that stubbornly stand the test of time.
A bit like U2:
- U2 have been making music for 42 years. They committed to their craft for decades longer than most. And they’re not done yet.
- U2 decides whether or not U2 is relevant. They don’t let others tell them who they are. Trendy bands usually die with the trend.
- U2 frontman Bono founded Product(RED). They use their influence to influence positive change. What better reason is there for influence?
Whether or not you like their music, how could your team benefit from being a bit like U2?