What if we treated it as necessary

What if we treated it as necessary?

It’s easy to hesitate about investing in brand development, until we treat it as necessary. Because unless that brand is going to be sold in 24 months, it is necessary.

It’s easy to hesitate about investing in activity that contribute directly toward revenue generation, until we treat it as necessary. Because unless we don’t want high probability of surviving the recession, it is necessary.

It’s easy to postpone a dinner date with your family, thinking next week will be just fine, until we treat it as necessary. Because unless we want to pass on the limited time we have with those we love, it is necessary.

It’s easy to hesitate, postpone, delay, over-analyse, or agonise over things.

Until we treat them as necessary.

Then things get real easy.