It doesn’t have to be hard

Outbound sales doesn’t have to be hard: just make something really, really good and give it to your people.

Advertising doesn’t have to be hard: just create what your people want to see, and show it to them.

Sales doesn’t have to be hard: just go give your people what they want and make it safe for them.

Marketing doesn’t have to be hard: just give your people gifts and let some recipients tell their friends.

Product dev doesn’t have to be hard: just listen to the feedback of your people and then act on it.

Sales copy doesn’t have to be hard: just listen to what your people struggle with and what they want, and empathise with it.

Growing a team doesn’t have to be hard: just know what your people want and give it to them.

It might not be easy…

But it doesn’t have to be hard.

Just to look to your people with a heart of service and maintain the courage to do the work.