Ever received a forwarded email that just says, “Thoughts?”
Great. An email that took seconds to write will take minutes–or hours–to address.
This isn’t leverage, this is laziness:
- To get an insightful, thorough email reply from an expert, first create an insightful, thorough question. Don’t disrespect them by making them figure it out.
- To deploy engaging, sustainable marketing for your team, first make an engaging, sustainable effort to better understand your market.
- **To assign a detailed, important task to a fellow team member, **first assign yourself the important task of giving a detailed description of what must be done.
The input should require as much consideration as the output.