170: Sales isn’t a cure-all

We’ve heard the phrase, “Sales cures all”. Not so:

  • If you’re not covering overheads, they’ll bankrupt the team.
  • If you can’t deliver effectively, they’ll ruin your reputation.
  • If you’ve no cause or mission, they’ll distract you from better work.

Momentum, on the other hand, can cure all: sustainable, well-executed enrollment and delivery that moves you closer to your collective cause. One step at a time.

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