Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
May 30 2018
We’ve heard the phrase, “Sales cures all”. Not so:
- If you’re not covering overheads, they’ll bankrupt the team.
- If you can’t deliver effectively, they’ll ruin your reputation.
- If you’ve no cause or mission, they’ll distract you from better work.
Momentum, on the other hand, can cure all: sustainable, well-executed enrollment and delivery that moves you closer to your collective cause. One step at a time.