170: Sales isn’t a cure-all

Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?

Your narrative about your work is different from the market’s. If you’re too busy listening to–and sharing–your narrative, you won’t hear the story going on in their minds.

If you do great work and you tell your story effectively, some will take notice. Not in tsunamis of monetized engagement, but in drips and drops, over time.

If you’re trying to create exclusivity (or, worse, false-scarcity) consider what it could do for those you wish to serve by instead creating inclusivity.

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

We rarely have energy, potential, or money problems. We have misallocation problems. Are you investing in the mission you set out to achieve?