Bear markets vs bears

When everything is good and getting better, doing well is par for the course.

Employers employ to keep up with demand. Employees need not be great, just present. Optimism is in the air, and buying decisions are easier.

When everything is bad and getting worse, you have to be strong to survive.

…Like like a bear.

Employers learn who really have their backs. Employees need to be (or become) valuable. Pessimism is in the air, leaving the bears to generate their own optimism for the benefit of those they’re in business to serve. These are times where we learn who the bears are, and who was only here for the free lunch.

Bear markets don’t sound so bad when you’re a bear.