The non-grifters guide to the galaxy

There have been generations of business grifters telling you that success awaits…if you can only get the right mindset…

…A mindset trapped within their book. Or hidden behind a secret. Or maybe unlocked at a hot-coal-walking live event. Or from buying their other book. Or perhaps in their reveal-all-but-not-really webinar.

It’s not so.

It’s actually a by-product of mindset, skill, discipline, direction, and luck.

Mindset: Not the think-and-grow-rich manifestation prosperity stuff you’ll find in new books. But the mental resilience, wisdom, courage, temperance and justice you’ll nurture from old books.

Skill: Not the hustler-type designed to position you among the ranks of other grifters. But the type designed to enable you to do a great job of solving real problems for real people.

Discipline: Not the “up at 5am for an ice bath” type you might have found on YouTube. But the ability to keep your promises and see through your commitments of your own accord.

Direction: Not the aspirational “up only” kind, or that sung by soul singer Otis Clay. But the kind that comes from investing time with those who have gone before you, who can mentor you.

Luck: Not the kind from quips about “creating your own luck”. But the kind where your attempts were met by excellent timing and market conditions that were only obvious in hindsight.

‘Success’ may await those who will tell lies to those who want to be lied to…

…But it also awaits those who develop the skills, mind, habits, relationships and conditions to genuinely serve people, and make the world a little better.