Creators, remember Sturgeon’s Law

Creators. Remember Sturgeon’s Law.

Sci-fi author Theodore Sturgeon observed the derisive critiques of his niche (that most of it is bad) could be applied to other fields equally well.

Hence Sturgeon’s Law: “Ninety percent of everything is crap.”

If you look upon your industry in dismay, remember Sturgeon’s Law.

If you feel like something’s wrong with you as you look back through sketchbooks and drafts, remember Sturgeon’s Law.

Ninety percent isn’t very good.

But we must persevere through the ninety to discover (or create) the ten.