There is always a market for ‘great’

The market is only as competitive as we choose.

Choosing to offer a commodity service at an aggressive price is highly competitive. Lots of people are doing the same thing, and so only of the only ways for a buyer to choose is to filter by price.

Choosing to offer an elevated service at a fair market price is less competitive. Far fewer people are doing this, so there are fewer to filter by.

Choosing to offer an elevated service with an elevated level of care and protection for the client, at a fair market price, has very little competition at all. This is the rarest option, because not only are very few people doing it, but the soft-skill assurances ensure you’d never want to buy anywhere else.

All of these options were a choice.

We get to choose.