Does your team have advisors?
While every great team should strongly consider an advisory board, there are some people you won’t be able to recruit.
Inaccessible-or perhaps passed-greats need not be inaccessible:
- Read their best works: Lots of them. Learn their journey, expertise, and bodies of work (what can they teach you?)
- Get some time, if possible: Use live events, interviews, or one-on-one calls to learn their quirks and their personality (how do they talk?)
- Ask them questions: In your mind. The better you know someone, the better you’ll know “what they might think about that” (what might they say?)
While there is no substitute for real-life advisory, for those who are unavailable to you, mental masterminds keep genius closer: privately, and on-demand.