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158: Mental masterminds

Does your team have advisors?

While every great team should strongly consider an advisory board, there are some people you won’t be able to recruit.

Inaccessible-or perhaps passed-greats need not be inaccessible:

  • Read their best works: Lots of them. Learn their journey, expertise, and bodies of work (what can they teach you?)
  • Get some time, if possible: Use live events, interviews, or one-on-one calls to learn their quirks and their personality (how do they talk?)
  • Ask them questions: In your mind. The better you know someone, the better you’ll know “what they might think about that” (what might they say?)

While there is no substitute for real-life advisory, for those who are unavailable to you, mental masterminds keep genius closer: privately, and on-demand.

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.