What’s it worth?

Let’s play a game:

Virtual clothes.

What are they worth?

We’ve been working on the Metaverse Fashion Week ’22 event over the past couple of weeks. We’re both featured as designers and supporting visuals/comms with our media studio.

To some, they won’t keep you warm when it’s cold, so they’re worth nothing.

To others, they’re an expression of your identity in a new space, and that’s worth lots.

Let’s go again:

Profile pictures.

What are they worth?

We’ve observed the NFT movement since 2021, and launched the beginning of a web3-native personal development brand. People pay a lot of money for NFTs.

To some, they can’t hang the picture on their wall, so it’s worth nothing.

To others, it’s an access pass to a community and an experience that’s worth lots.

Worth isn’t absolute.

Worth is in the eye of the beholder.

Remember that when you decide to market your work to ‘everybody’. Your tribe want you to talk to them, and them specifically. Don’t worry about others who won’t vibe with your people.