Great is a great bet

How can you make your business or project a great bet for customers, staff, and investors?

Great people only need one thing in order to be great:

Time.

Investing in projects with average teams but lots of luck or media endorsements is unlikely to be a great long-term bet.

Investing in projects with a great team may doesn’t always pay off as quickly as you’d like, but it usually does pay off with a long enough timescale.

So the best thing you can do, is be a great person who works with great people, then give it time.

If that sounds like you, you’re probably going to be just fine.