Loyalty programs.

Reward schemes.

How often do these things ever make you like a brand more?

Or share it with others?

Loyalty programs don’t make people loyal. They make people hunt for deals.

Loyalty comes from community. Togetherness. The celebration of “us”. Community.

When there’s community, the brand is the standard bearer that represents “us”.

When there’s no community, the brand is the logo next to the discount sticker.

Goodbye, loyalty programs. Hello, community and a heart of service.