Designers take issue with clients that don’t make good design decisions. Of course they don’t — that’s why you’re there.

Coaches take issue with prospects that think they don’t need a coach. Of course they don’t — or they’d already have one.

Soft-play funhouses take issue with customers behaving childishly. Of course they will — their target market is children.

These aren’t things wrong with the system. These are things working the way they’re supposed to.

When we remember that, our craft becomes much easier.