Most NFT projects will fail. You haven’t heard of most of them. You couldn’t track every single one of them even if you wanted to.
Most lines of plastic or stuffed toys will fail. You haven’t heard of most of them, either.
Most indie video games.
Most most things.
That does not mean, “Don’t try doing anything”.
It simply means, “The odds of failure are high, so enjoy the act of trying to win”.