If the font on your website doesn’t match the one on the box you ship,

If your team’s email signatures don’t all match in size or style,

If your blog posts shift in tone and voice every quarter due to shifting specs,

If your team photo shot contains a bunch of people who aren’t there anymore,

It might mean that you’re growing and developing. Listening and iterating. Focusing on both the horizon and the steps.

It might not be a problem — it might mean that you’re doing just fine.