Who is about to own your work?

When we put our work into the market, it’s not for us.
It was never really for us.
It’s for the person who will buy it.

When we create with that person in mind, it’s easier for them to buy.
They can see themselves more clearly in the work.
They can see themselves more clearly in your description of the work.
They are more confident in their yes.

And they should be confident — it’s about to be theirs!

If you create while thinking, “I hope someone likes this!”…
Consider switching to, “Who is about to own this?”…

…It focuses creativity and makes it easier for the right person to buy!