When someone asks, ‘How do I put the customer first?’ the first mistake has already been made:

Assuming there is only one right way to do it.

There is no one right way to put the customer first:

#1 Customer complaints?

Some businesses choose to apologise and chase a resolution to ensure happy customers.

Other businesses choose to shun complaints to not slow down the pursuit of great service.

Both are examples of putting the customer first, in different ways.

#2 Great product offerings?

Some businesses choose to do everything deeply custom, every detail unique to every project to increase customer satisfaction with flexibility.

Other businesses choose to create specific packages, with only a small number of details unique to each project to increase customer satisfaction with consistency.

Both are examples of putting the customer first, in different ways.

#3 Great customer support?

Some businesses choose to offer indefinite one-on-one support to ensure everyone is totally happy with their purchase.

Other businesses choose to offer support providing you pay for it, to focus on greater levels of support for customers who value it most.

Both are examples of putting the customer first, in different ways.

There is no one right way to put the customer first.

There is simply knowing your particular audience, the journey you help them take, and building your processes to facilitate that journey.

What does it look like for your business?