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139: The new channel-surfing

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Great teams teach.

They’re great–and secure enough–to share their insights with the world, as a source of contribution and attention.

But they rarely teach well:

  • More videos: Lots of short, almost-useful YouTube videos creating fragmented learning and unclear direction. So you click another.
  • More posts: Lots of short, almost-useful rehashed pieces of content competing for search results. So you click another.
  • More downloads: Lots of short, almost-useful PDFs and white-papers containing little more than a sales pitch. So you click another.

This is the new channel-surfing. An attention deficit is created by those who complain about it.

No more complaining, or participating: what if you were to create something more substantial, more valuable, something you and your teammates can be proud of?

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

LISTEN NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

LEARN MORE
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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

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