Tech is cool. We think of innovation meaning technology.

But true innovation happens on the people-layer:

Email didn’t revolutionise mail because it was on the computer and didn’t require a postage stamp.

It revolutionised mail because it made humans feel closer.

Google didn’t revolutionise search because we couldn’t search for things before. It revolutionised search because now anyone can find anything.

Web2 didn’t revolutionise publishing because it was on the computer and didn’t require a postage stamp, either.

It revolutionised publishing because it set information free.

Web3 isn’t revolutionising ownership because we had a shortage of things to own.

It’s revolutionising ownership because you’re finally in control of your ownership.

Tech is cool.

But innovation is about people.