Get a new delusion

If you run a business, you might be delusional.

A new delusion might help you grow faster:

#1 Business coaches get in their own way by not believing in their skills.

Possibly because of the testosterone-fuelled charades of their peers.

‘Inability’ is usually a delusion. Get a new delusion: One where you’re worthy of your goals.

#2 E-commerce startups get in their own way by not believing in their brand.

Possibly because of the titan competitors who couldn’t niche like they can anyway.

‘Too small’ is usually a delusion. Get a new delusion: One where you can be the very best for your chosen few.

#3 Successful entrepreneurs get in their own way by making themselves blind.

Possibly thinking, “I have it all worked out”, or from fear of falling from grace.

‘Successful’ is usually a delusion. Get a new delusion: One where you stay close to your audience, not assuming you know them better than they do.

The world is very speculative, full of more fiction than we’d like to believe.

Get a new delusion. One where you’re worthy, able, and committed to those you serve.

Just watch what it does for your work.