We’ve all got goals for our businesses…

Getting what we want is quite straightforward.

It usually comes down to swapping a desire with a question:

How do you get 1,000 new followers? You ask yourself how you could give follow-worthy levels of value to 1,000 people who don’t yet follow you.

Then do that.

How do you get an extra 10k per month? You ask yourself how you could produce 10k worth of additional value per month.

Then do that.

How do you get on that podcast or secure that partnership? You ask yourself what that podcast or partner needs, that you can overdeliver on for them.

Then do that.

What we want is usually on the other side of a give.

The secret? Learning to love the giving (the journey) more than the getting (the destination).