Here’s an uncomfortable truth to get comfortable with as a coach, creator, consultant or entrepreneur:

It might not work.

The project idea might not work. It might not be what the community needs. It might not get its messaging right and run out of time.

This happens. It’s OK. You get to go again.

The product marketing might not work. Your language may not connect with your audience. The ads might cost more than you can afford to pay, pricing you out.

This happens. It’s OK. You get to go again.

The partner or customers might not work. Those you trusted may let you down, badly. Those you served may leave you, badly.

This happens. It’s OK. You get to go again.

Our positivity bias wants us to believe that these things won’t happen to us, only to others.

This is not true, and that’s a good thing:

It means we get to go again and achieve even greater things next time.

Keep growing, friends.