Actually solving problems

What do you sell?

Some sell a rung of a ‘value ladder’. This is code for “a daisy-chain of things that aren’t quite what you needed.”

Some help folks move along their journey. This is code for “actually solving the problem at hand.”

The former is more popular, and is rewarded with completed (albeit frustrated) transactions.

The latter is rare, and is rewarded with loyal customers who tell their friends.

What do you sell?