It sounds like a romanticization, doesn’t it?
In contrast, “achieving goals” sounds impersonal.
- Achieving goals: To-do lists are completed, milestones are met, results are achieved. To which we say, “Great!”
- Making magic happen: To-do lists and milestones lay the foundations, upon which a work of art is created. To which we say, “Wow!”
Achieving goals is a science. Without it, we don’t move forward. But without making magic happen, we don’t move forward anywhere others are excited to go.
All teams are capable of this extra ingredient. We simply need to care intensely enough to choreograph something worth saying “wow!” about.