133: Assumptive

Being assumptive gets a bad rap.

You may have heard the catchphrase, “When you ‘assume’, you make an ‘ass’ out of ‘u’ and ‘me’.” That’s only when it’s not meant for ‘u’ or ‘me’.”

Sometimes–such as when teams communicate with the marketplace–to not assume is to be impersonal and disconnected.

If you’re looking for people who are looking for X… stating “You are looking for X” to the marketplace makes some people say “no” and others say “that’s me”.

The “no” crowd were never going to respond anyway, so why indulge the catchphrase?

Sometimes, to assume is to get to the heart of those your message is to serve.

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