A 95% failure rate is a good thing

95% of startups fail.

That’s a lot. We often wish the number would be smaller.

But should we?

Failing isn’t a bad thing. It’s a stepping stone toward what comes next.

A 95% failure rate means lots of stepping stones, and lots of things that come next.

Lots of things coming next means lots of opportunities to improve our understanding of the needs of those we wish to serve.

That understanding creates better work, helping more people with more problems, resulting in a greater contribution to the market and to society.

A 95% failure rate represents the entrepreneurial spirit, an opportunity to create better work, and a recommitment to those we make that work for.

That all sounds pretty good to me!