Most of us have experienced the difference between purchasing commodities and ‘finer goods’. The term ‘finer goods’ is often confused with ‘expensive’, but as we define the characteristics of finer goods, we see this isn’t the case.
Certainly, the act of engaging with the creators of finer goods can be more personal, enjoyable, refer-able, and long-lasting. All great things. What makes these things happen?
- Recognition. By reflecting the identity of the buyer, the item becomes about them. E.g. a U.K. customer receives a product sourced entirely from U.K. suppliers.
- Experience. By providing a memorable experience while engaging with you and your work, the process becomes about them. E.g. how jewelers let you watch them set your stone.
- Exclusivity. Rarity, by its definition, suggests that not everybody has it. This makes ownership about them: they get to have one. E.g. limited run items.
- Individualism. By tailoring your work specifically to them, your work becomes unique to them. It’s their name on the front, then yours, instead of just a logo. E.g. a suit being fitted to your body, or a purse having your initials on it.
To make a difference, your focus needs to be on the tribe you serve, and the difference you make. When making work that matters, consider how your work could benefit from being treated as a finer good.