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December 24, 2017 Daily Post
Most of us have experienced the difference between purchasing commodities and ‘finer goods’. The term ‘finer goods’ is often confused with ‘expensive’, but as we define the characteristics of finer goods, we see this isn’t the case.
Certainly, the act of engaging with the creators of finer goods can be more personal, enjoyable, refer-able, and long-lasting. All great things. What makes these things happen?
To make a difference, your focus needs to be on the tribe you serve, and the difference you make. When making work that matters, consider how your work could benefit from being treated as a finer good.
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