Simple gets it done

Knowing a lot about your space can be a curse.

You know all the intricacies… that can slow you down. You know all of the options… which can make decisions harder. You know all of the potential… which can make you doubt your work.

Take something at work, like marketing:

Think of all the things you could do. Think of all the options you’ll agonise over. Think of all the successes you’ll compare yourself with.

Or take something for fun, like playing a deck-building card game:

Think of all the cards you could add to your deck. Think of all the win-conditions you could focus on. Think of all the tournaments you won’t feel ready for.

Complicated gets you stuck. Simple gets it done.

In marketing as above, remembering that knowing who you’re talking to and what they need to hear from you are the most important ingredients, makes things simple.

You might be working on some new strategies this week.

Don’t impress yourself: remember that simple gets it done.