We could make a long list of rules for outbound marketing, couldn’t we.

Let’s make it simple: Two rules.

Rule #1: Make things better for others. This can include “providing value”, but only if it makes things better for others. It can also include simply being a nice person in the process.

Rule #2: Don’t waste people’s time. This includes communicating clearly and specifically. It includes not messing around with silly hacks and tricks or being a nuisance in your follow-up.

That’s it.

Going to do some outbound marketing?

Great!

Remember the two rules.