“I need people to see me online, so I must make lots of noise.”

Ever said – or thought – this before?

Seems logical. But it sells you short and assumes the value you bring to the market is nil. It also distracts you from your work of serving your audience. What if we swap the statement to this instead:

“I need to serve people so fully that they can’t help but make lots of noise for me.”

Ever said – or thought – this before?

There is still noise. But it assumes the value you bring to the market is significant. It enables you to focus on your work of serving your audience. It challenges you not to get louder, but to serve more deeply.

Which sounds like the more sustainable, beneficial, valuable, fun option of the two to you?